F1 has been popular globally since ... and Experiential Marketing at American Express, who believes that investment in women will be essential to the future growth of the sport.

F1 is as recognizable in the U.S. as the NFL now, and fast-food giants like KFC and McDonald's are capitalizing on this.

But despite all the hype, there are now problems that threaten that growth. The races are boring this year, and the American driver ... to get in on the popularity boom. F1 also capitalized ...

The momentum IndyCar has built, particularly around the Indy 500, saw the local live blackout lifted and a TV rating not seen since 2008. But it has a challenge for the 110th running.

Though all felt the 2024 season was deeply compelling, these fans raised some critical points about the growth of F1 in America. It’s time for an American ... at its highest popularity in ...

But despite Formula 1’s popularity explosion ... Unless the sport can provide that, new American fans will tune out. At the risk of severely oversimplifying F1 to the chagrin of nerds everywhere ...

I was an 18-year-old college student who had fallen in love with the sport the year prior, but still convinced that after seeing a race in person, I’d get the F1 bug out of my system.

Advertisement Mattiacci grew up in Rome idolizing iconic Formula One drivers like ... of both exposure and growth. The trend is just one example of how F1’s booming popularity in recent years ...

Traditionally more interested in NASCAR, American audiences have been ... With the continued growth of F1’s popularity and the strategic developments in the area, Austin is set to become an ...