With the possibility of tariffs impacting Sony's overall business by as much as $685 million, it seems likely that the U.S.

The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

The PlayStation 5 has become one of Sony ... How manufacturers respond to these challenges could shape pricing strategies across the industry. Retail partners also face uncertainty as they ...

Sony has once again announced a PlayStation 5 price increase ... we could see similar strategies from other tech companies. The era of flat pricing across borders may be coming to an end ...

targeting hardcore PlayStation users only,” industry analyst Serkan Toto said. “It’s not a mass-market device. It seems the entire gaming world is puzzled about Sony’s pricing strategy.” ...

Get the Strategy to Trade ... nod to the original PlayStation launched on Dec. 3, 1994. Leaks from reliable insider billbil-kun have reportedly learned the pricing for the highly anticipated ...

much to the dismay of PlayStation users. For it to now be doing this again in Canada doesn’t bode well, as it could mean this same strategy might soon be implemented in other countries.

targeting hardcore PlayStation users only,” industry analyst Serkan Toto said. “It’s not a mass-market device. It seems the entire gaming world is puzzled about Sony’s pricing strategy.” Others saw ...