Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech hype machine — a chance for Apple to show off its latest software to investors and the folks who build apps for those products.

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

Apple has announced updates to the AI models that power its suite of Apple Intelligence features across iOS, macOS, and more. But according to the company's own benchmarks, the models underperform older models from rival tech firms including OpenAI.

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to regain its footing with its annual Worldwide Developers Conference.

Apple’s developer conference has kicked off and the company is announcing big updates to the iPhone’s software, Apple Intelligence and more.

Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.