Some developers feel ambivalent about the artificial-intelligence releases expected to come out of Apple’s annual developer gathering—a far cry from when WWDC was tech’s main event.

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying technology in a modest update of its software and services as it lays the groundwork for future advances.

It's safe to say Apple Intelligence hasn't landed in the way Apple likely hoped it would. However, that's not stopping the company from continuing to iterate on its suite of AI features. During its WWDC 2025 conference on Monday,

Worldwide Developers Conference keynote was sparse on the kind of groundbreaking announcements it’s usually known for. With no major hardware reveals until September and no pressure to wade into undercooked tech categories like AI or augmented reality,

Apple announced new artificial intelligence features at the Worldwide Developers Conference keynote June 9. The company launched testing versions of live translation, visual search and a workout assistant. Apple Intelligence will also be a part of the Reminder, Messages and Apple Wallet apps.

The rollout of Apple’s new AI features was delayed last fall and on arrival it omitted the new Siri, for which Apple users are still waiting.