The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

An Asda worker has been praised as a hero after helping to save a man who had fallen into a river. Dan had been at the ...

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Grocer 33 win in three weeks as it prepares to launch a major Rollback pricing initiative. Ahead of Asda scrapping its Aldi and Lidl Price Match initiative an ...

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

An Asda worker has been praised for his "great customer service" after helping a shopper who left his mobile phone behind.

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp his authority on the business. The retail veteran is kickstarting the ...