James and his team worked closely with Mattel to personalize details of the custom Ken doll, including his Nike Terminator ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

It almost feels fake, but Los Angeles Lakers star LeBron James is getting his own signature Barbie doll as part of the NBA ...

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard ...

Los Angeles Lakers star LeBron James is partnering with doll company Mattel to become the brand's first ever 'Kenbassador' ...

With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...