Rob Samuels, an eighth-generation bourbon maker and grandson of co-founder Bill Samuels Sr., admits his forefather didn’t like conventional advertisements. But, Samuels tells me, “this avenue ...

Maker's Mark chairman Bill Samuels Jr. defended the decision: “While we are investing today to expand capacity, by producing 42% ABV Maker's Mark, we'll better meet demand without compromising ...

Dating back to 1953, the Loretto, Kentucky bourbon brand known for its iconic red wax-capped bottles is the brainchild of Bill Samuels Sr. Samuels wanted a drinkable whiskey without those sharp ...

What would you do? Make bourbon, of course. That's what Maker's Mark founder Bill Samuels Sr. intended to do, until he accidentally burnt the recipe to a crisp along with a set of drapes.

Samuel Lim, 69, went home to be with the LORD on January 13, 2025. Bill was born in 1955 in Ewa, Hawaii, to John and Rose Lim. He was a teacher, principal and soccer referee. He also worked in the ...