Brian Chesky is hoping to take the company to new heights with a major rebrand. “Basically,” he says, “it’s the Airbnb of anything.”

Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness! Food! Microdermabrasion? A WIRED exclusive.

Airbnb is rebranding with a sweeping launch of services, experiences and app updates designed to rival hotels and expand its lifestyle offerings.

The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer to guests.

Mr. Chesky said that the new product is still uniquely “Airbnb.” “We are finding the most interesting people in the world and designing new experiences,” he said, citing the Notre-Dame tour as an example of using an expert outside of the travel industry to offer a unique lens.

Airbnb also relaunched its Experiences platform, rebuilt from the ground up to make it easier to see your favorite city in a whole new way. The goal is to ditch the cookie-cutter tourist traps and let travelers connect with locals who know their cities best.

The announcement centered on a new "Airbnb Services" initiative and a significantly relaunched "Airbnb Experiences."

Airbnb launched "Airbnb Services" and "Airbnb Experiences," which are run by local hosts across the world, including Connecticut.