Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Over the past several months, protein-packed snacks and beverages have become a major trend among consumers, and Starbucks is ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

Niccol is making other changes to streamline the Starbucks menu, cutting about 30 percent of existing items, according to CNN ...