Disney on Friday revealed that it has created a business group that will be tasked with exploring the opportunities and risks behind using AI and other emerging tech across the entertainment conglomerate’s movie,

Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,

Disney is adding another layer to its AI and extended reality strategies. As first reported by Reuters, the company recently formed a dedicated emerging technologies unit. Dubbed the Office of Technology Enablement, the group will coordinate the company’s exploration, adoption and use of artificial intelligence, AR and VR technologies.

Jamie Voris, has been named to lead the newly created "Office of Technology Enablement," to integrate AI and mixed reality across the company.

Disney has created a new strategic group to manage and coordinate how the company develops and deploys next-generation tech — like artificial intelligence and mixed reality — and to do it in a “responsible” manner.

Walt Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film,