Ford Motor Co. is trying to convince more Americans to buy or lease its electric vehicles, offering them new incentives like round-the-clock phone support and at-home charging stations, the company announced Monday.

Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.

Ford now offers a free charger and installation for new EV buyers to ease the transition to electric vehicles.