Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

The Drum has learned that WPP has lost the American conglomerate’s multi-billion dollar account, with Publicis to lead its media, production, paid social and influencer and connected commerce ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Speculation over the CEO’s future had become an unwanted distraction at a time when the holding company is trying to rebuild ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...