Megan Graham covers the marketing and advertising industry for CMO Today at The Wall Street Journal. She previously covered advertising, marketing and agencies for CNBC.com and Ad Age. Megan has ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing ...

On the other hand, they could increase advertising to grow market share among a smaller set of domestic competitors. Write to Megan Graham at [email protected] ...