The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are pulling back because of tariffs.