Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
Older Viewers Fuel YouTube Move to No. 1 Among TV Distributors in February
Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.
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Nielsen’s Gauge: YouTube Expands TV Viewing Share
YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...
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Super Bowl lifts broadcast, cable viewing over streaming in February
The championship NFL game, the NHL 4 Nations Face-Off and cable news drove time spent with traditional TV during the month.
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Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...