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Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
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Stocktwits on MSNChocolate-Maker Mars Picks Publicis, Drops WPP, For $1.7B Media MandatePublicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...
The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...
Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...
Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...
Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. - Mars. Publicis Groupe has won ...
Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...
Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...
Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...
Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...
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