Reynolds became CCO of the firm after the company acquired his agency, Maximum Effort, in 2021. MNTN, a company that sells targeted TV advertising technology, may be working with Morgan Stanley on an initial public offering (IPO) as the firm considers its future.

After BioAge Labs raised nearly $200 million in its IPO this week, several companies are beginning to eye the public markets, including Reynolds's MNTN.

MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.

MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to sources.