Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

Brands that embrace immersive experiences, AI-led personalisation, and data-driven shopper engagement will not only stand out; they’ll lead. At FLC Marketing Group, we believe the future lies in ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0 ...

WPP has been selected by international brewer Heineken as its global shopper marketing and commerce partner. The assignment covers the flagship Heineken brand as well as sub-brands Heineken 0.0 ...

Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s headquarters, ...

Amsterdam, 31 March 2025. WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including ...

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

New Delhi: WPP has announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0 ...