Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by ...
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...
Shares of coffee giant Starbucks (NASDAQ: SBUX) popped on Wednesday after the company reported financial results for its ...
Starbucks also imposed a new code of conduct at stores, requiring visitors to purchase something if they want to sit at a table or use the restroom. The code reversed a policy enacted in 2018 that ...
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Starbucks and McDonald's could disappoint investors, but investors are expecting better performance from the restaurant ...