The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that the changes will roll out over the next few months and that they are intended to help businesses and organizations grow.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream while the company invests heavily in artificial intelligence and other long-term projects.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, and changing fast.In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools,

Meta Platforms (META) shares climbed Monday as the social media giant said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams. Shares were up over 2.5%, above $700,