What makes a good sales letter? There are three key rules: 1. Start with a hook. Begin your letter with a provocative thought or idea that "hooks" readers and makes them want to keep reading.

Do you think that there must be an answer but don't know where to start looking? What's your reaction to these opening lines of actual sales letters people have spent good money to mail out? My ...

Let's face it. It takes a great writer to write a great letter. So it's often best to call in a pro. But if you face a letter-writing situation yourself, follow these 10 tips. You'll end up with a ...