"The idea of 'missing' or 'lost' media has always intrigued me, especially in the digital world we live in today," Jorge said. "They make for fun—mostly harmless—and sometimes unnerving mysteries.

A Twitch streamer changed his avatar to a white man and received three times his usual views. Zach, or Just_Relax_Kid, is Black, and theorized that pretending to be white meant higher views.