The famed athlete is teaming up with Michelob ULTRA to allow bar-goers across the United States to enjoy a free Michelob ULTRA this Saturday Nicholas Rice is a Senior Editor for PEOPLE Magazine.

Its 2.8% ABV and crisp, airy taste make it a favourite for fitness enthusiasts who still want to enjoy a drink without ...

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...

The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's first-year NBA beer sponsorship promised an opportunity to reach a significantly younger audience, ...