It's still early in the AI race, and Amazon's slow start may not matter in the end. In fact, the company's third-quarter earnings report showed why the stock can keep moving higher even if Amazon isn't an artificial intelligence leader.

Amazon is pulling Prime Video further into the AI game. The corporation has now launched X-Ray Recaps, allowing the streaming service to provide customized recaps to viewers as they watch — generated by generative artificial intelligence. Described as ...

Prime Video has expanded X-Ray, its product feature offering on-screen actor credits and production information, to offer viewers recaps of episodes or full seasons of Amazon MGM Studios Original series. The generative AI feature, X-Ray Recaps, creates ...

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on “Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web”, which it then sifts through, connects together, and summarizes to respond to your questions.

Andy Jassy's confidence in Amazon's ability to compete and generate returns in the new AI cloud era has been steadily growing this year

X-Ray Recaps builds on Prime Video's existing X-Ray feature, which provides viewers with additional information about the show or movie, like trivia, cast details, soundtrack information, and production insights. You can access the X-Ray feature by pausing whatever you're watching and finding it in the menu at the bottom of the screen.

Amazon reported a boost in its quarterly profits Thursday and exceeded revenue estimates, sending the company’s stock up in after-hours trading.

The cloud giant's predicament highlights broader tech industry challenges as generative AI upends the status quo

AI recaps on Prime Video should make it easier to get back into a series. The recaps also work within an episode.

Amazon stock is increasingly seen as a reasonable value. While the company has historically traded at negative or triple-digit price-to-earnings ratios, its valuation metrics are improving. The company’s stock currently stands at around 42x 2024 earnings and about 34x 2025 consensus earnings.

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has