Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

For years, Tesla avoided advertising, but the automaker finally relented a couple years ago. Now facing a tidal wave of ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Social media companies’ reliance on selling ads exposes them to tariff pain, at least indirectly. Shares of Meta Platforms, Pinterest and Reddit all fell again Friday in response to President Trump’s ...

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Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

The parent company of Google—not a social media company but certainly a major player in the ad world—also slid. Snap edged higher after declining 9.7% Thursday. Companies that use social media ...