Forget viral, brands now need to look at going ‘friral’, by unlocking the creative power of closed networks among friends, says Snapchat’s Kate Mellett ...

German sportswear giants adidas have launched the official match ball for the FIFA Club World Cup to be held this year. As an ...

And, no doubt to Nike’s distress, the German brand also sponsored Argentina in an all-Adidas final. Ever since founder Adi Dassler started making football boots, the ‘beautiful game’ – and the World ...