Hopeful of competing with popular colas like Pepsi and Coca-Cola, 7UP hired the ad agency J. Walter Thompson. It created "The Uncola" slogan in the 1970s, which is considered one of the most ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

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Redden notes it's important that ad effectiveness goes beyond one slogan, as a successful campaign depends on a range of ...

Back in 1972, Specht was a junior copywriter for the advertising agency that had the L'Oreal ... the meaning of the slogan and things like that but this was, you know, what I was proposing was ...

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...