All else being equal, consumers responded to emotional appeals more favorably than to rational appeals. Television advertising influenced advertisement liking more than magazines, newspapers, and ...

Google went to appeals court Monday in an attempt to convince a three-judge panel to overturn a jury’s verdict declaring its ...

Meta (META) faced a significant legal setback on Monday when the U.S. Supreme Court declined to hear its appeal to avoid a class action lawsuit brought by advertisers. The advertisers allege Meta ...

Over the past decade, a considerable amount of advertising research has suggested that attitudes are based not only on beliefs and attributes, ie, cognition, but also on feelings and emotions, ie, on ...

The justices turned away Meta's appeal of a lower court's decision that let advertisers seek damages as a group over Meta's claims about the "potential reach" of their ads. A three-judge panel of ...

Advertising has a part to play in this. Advertising codes state that, “Gambling marketing must not be of particular appeal to children and young persons.” Adults in the Advertising Standards ...