In addition to the commercials, Coca-Cola launched CreateRealMagic.com, which allows people to use AI to reimagine some of Coca‑Cola’s iconic holiday imagery and characters. The site ...

Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Credit: Coca-Cola The ad comes courtesy of WPP Open X and VML New York, who used AI to scan the books of hundreds of authors seeking reference to everyone's favourite carbonated beverage.

Coca-Cola has a habit of mucking around with new ... on "key flavour preferences and trends" and then used its own AI algorithms to come up with a new recipe that we could all be drinking "in ...

The state-of-the-art facility, now operational in Lilongwe, marks a pivotal milestone in the company’s expansion and ...

The press release says Coca-Cola plans to spend $1.1 billion during the five-year plan on Microsoft's cloud and generative AI services. It says that the soft drink company has already moved its ...

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this ...