Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency ...

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its limitations, especially when it comes to recreating realistic human ...

Coca-Cola has a habit of mucking around with new ... on "key flavour preferences and trends" and then used its own AI algorithms to come up with a new recipe that we could all be drinking "in ...

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends. Coca-Cola is using artificial intelligence (AI) to ...

Reflects on the lessons that Coca-Cola took from its early experiments with generative AI and what other brands can learn from the experience. Very few brands could boast anything approaching a ...

Agency: Bain and Company The campaign: Coca-Cola has heavily leaned into AI for its recent marketing. In 2023, the beverage giant created a commercial called "Masterpiece" with gen AI. The ...