Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A ...

Asahi Breweries Ltd. will re-release its popular Asahi Draft Beer as the company's new flagship product from Sept. 14, the major Japanese brewery announced on Sept. 8. “We decided to revive it ...

Although Sapporo and Asahi marketed sugar-halved beer products in 2008 and 2016, respectively, they withdrew from the business due to “the limited number of repeat consumers,” among other reasons.

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...