LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

After much anticipation, LeBron James' Barbie world Ken likeness has arrived - here's his reaction and the first look at the ...

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

“Ken is Barbie’s longtime best friend and supporter,” said Krista Berger, Mattel’s senior vice president of Barbie and global head of dolls. “We are excited to bring fans a new ...