One of James’ best investments came with the Beats by Dre products and continues to stay involved as an endorser. Recently, Beats by Dre released a video for their new Powerbeats Pro 2 product ...
Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...