Prior to Sunday’s playoff game, Murphy’s book ranked 523,497th on Amazon’s best sellers list. One day later? “Inner Excellence” sits at No. 1. “Historically I've been a Seahawks fan,” Murphy told the New York Times on Monday. “Now, it's the Eagles.”

Hours after the Eagles receiver was spotted reading Inner Excellence by Jim Brown on the sideline of the team's playoff win over the Green Bay Packers on Sunday, fans made the book the number one best seller on Amazon.

"Inner Excellence" became the No. 1 book on Amazon's best-sellers list almost immediately after the Eagles' win over the Packers.

As of the very second I sit here writing this, “Inner Excellence”, the book AJ Brown was reading on the sidelines, is sitting atop Amazon’s Best Sellers list, proving that a heck of a lot of people went out and bought it in hopes of gleaning something so valuable it’s worth reading in the middle of one of the biggest moments of Brown’s life.

AJ Brown's sideline reading session during Sunday's wild-card victory has had an immediate effect on the book's profile.

Step aside, Oprah. Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

The book Philadelphia Eagles star wide receiver A.J. Brown was seen reading rocketed to the top of Amazon's bestsellers list on Monday morning.

Author Jim Murphy's self-help book, Inner Excellence, hit the top spot on Amazon's best-seller list after Philadelphia Eagles wide receiver AJ Brown was spotted reading it on Sunday.

Why is Inner Excellence taking over Amazon’s bestseller book list? A.J. Brown of the Philadelphia Eagles was caught reading it on the sidelines during a high-stakes playoff game, igniting a viral storm.