and the first and most infamous is the Lego Bionicle game for PC in 2001. This game was advertised alongside other Lego games such as Lego Land and Lego Rock Raiders. The Bionicle game will be ...

When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used. The success of Bionicle would turn out to be unimaginably huge.... We’re long-term ...