Bob Uecker, the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker “Mr. Baseball” and honors from the Hall of Fame, has died. He was 90. In a statement released Thursday by the Brewers,

When the Milwaukee Brewers lost Game 3 of their wild-card series with the Mets by way of a four-run ninth inning, it was an understandably emotional scene in that clubhouse. The Brewers were on the brink of advancing to the NLDS only to collapse in front of their home fans. That’s already tough.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.