Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...

As tariff confusion grows, some brands are trying to get ahead of potential price increases by promoting offers and discounts ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Disney Advertising, Jimmy Kimmel’s Kimmelot, and Ryan Reynolds’s Maximum Effort, have enlisted five different brands to create six commercials that will air during the Oscars ceremony ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.