It's true that brand attributes should be consistent with and supported by ... develop creative campaigns that the consumer connects to and finds meaningful. A few examples: Coca-Cola makes you ...

But it is strictly an internal guiding statement never to be published in marketing materials. Brand attributes are key words and phrases that describe Hope College as it is and aspires to be. This ...

Brand messages, which are based on our brand attributes, are the most important talking points or copy points when communicating with the Hope community. In choosing messages, we must keep in mind the ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

Our brand attributes help establish the personality behind our content—our consistent tone, attitude, character and values. Derived from our campus strategic vision and the foundational values ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...