Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at ...

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

The RIT academic brand uses several important logos and marks ... Here are a few practices to avoid in using the RIT identity. Along with these examples below, the RIT mark should not be altered in ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

Are you looking to revamp your organization's brand identity, vision ... three values that best represent your organization; examples include sustainability, luxury, honesty, innovation ...

The Brandeis brand platform includes two main components: a brand narrative that describes our core features and personality, and a visual identity system that includes graphic elements like our ...