Lululemon's Q4 earnings shine, but economic risks, competition, and shifting consumer preferences challenge long-term growth.

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Research published in the International Journal of Services and Standards has looked at the factors that drive brand loyalty around "green" products in Vietnam. The work by Truong Thi Hue and Pham ...

they are more likely to develop a connection with the brand. This emotional engagement is a powerful driver of loyalty. A well-designed personalised package can evoke feelings of exclusivity and ...