In an unusual move for the drinks sector, Peroni has launched its own loyalty scheme, aimed at driving preference in the ...

Marketing has never had an industry standard for measuring brand value. CMOs may start turning toward emotion as the best ...

Examples include CRZ Yoga and BALEAF ... The company's very high margins require tremendous brand loyalty and perceived value. Although this shift is slowly moving, I expect it will be accelerated ...

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...

This survey of 19 multi-select questions was developed by Bloomreach and fielded by EMARKETER in January 2025. Bloomreach and ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...

Customer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and innovative ...

SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, the leading provider of human insights for the enterprise, reveals that brand loyalty isn’t just holding steady in 2025—it’s becoming a safe ...

It’s a tax on brand loyalty. For decades ... At Louis Vuitton, for example, pricing strategy was an art form, adjusted based on currency fluctuations, demand, and competitive value.