News

Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...
Business Wire4d
Bloomreach and EMARKETER Study Finds Emotional Connections — Not Discounts — Drive Brand Loyalty in Today's Economy
This survey of 19 multi-select questions was developed by Bloomreach and fielded by EMARKETER in January 2025. Bloomreach and ...
MarTech on MSN6mon
7 ways to boost customers’ emotional connection and loyalty with your brand
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.
Business Wire19d
New UserTesting Global Study Finds Brand Loyalty Stronger Than Ever—Even as Prices Rise
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, the leading provider of human insights for the enterprise, reveals that brand loyalty isn’t just holding steady in 2025—it’s becoming a safe ...
Phys.org27d
Social media enhances brand loyalty and consumer engagement: Study
Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...