A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

People process visual content up to 60,000 times faster than big blocks of text. When used strategically, images, graphics, and videos can also increase conversions by up to 80 percent. These ...

Improve Life. The University of Guelph’s brand has evolved. Learn why this is an important and necessary change for the ...

Branding has always been a tough race and logo design has always played an important role in it, as the logo of a brand is its first impression. In fact, a well-designed logo is not only an attractive ...

developed in partnership with Skye Design Studios. A consistent visual identity is key to effective communications and brand strength for Bates Athletics and contributes to a powerful and unified ...

The redesign for Fanta, which is owned by the Coca-Cola Company, marks the brand’s first effort to create a consistent design system across all of its markets around the world. The new identity and ...

John Pobojewski, design director for the consulting firm Span, highlights the fine points of the final Branding and Identity Plan for during a March 11 meeting of the La Grange Park Village Board.