A Little Personality Can Save Food from the Trash By Kacy Kim and Sukki Yoon Every year, billions of pounds of perfectly good ...

consumers are more inclined to buy "ugly" produce. The team was inspired by past marketing campaigns that attempted to ...

Produce is among the most commonly wasted foods. So-called "ugly" produce is frequently discarded due to a bruise or the fact that it's misshapen, but most of the time, it's perfectly safe to eat.

Whole Foods Market is now testing out "ugly" produce in five stores ... Figueirdo says that to reduce food waste people should buy misshapen food, especially at local farmers markets; put pressure ...