announced today a new multi-year partnership with Nutrabolt®, naming C4 Energy®, one of the fastest growing energy drink brands in the country, the Official Energy Drink of the New York Knicks.

Pros: Again, the aroma of this new C4 flavor is perfect. It is surprisingly subtle for a blue raspberry energy drink. C4 ...

In addition, the energy drink market faced heightened competition from brands such as Keurig Dr Pepper's (KDP) Ghost Energy, Zoa Energy, and C4 Energy. Monster Beverage (MNST) and Celsius Holdings ...

The energy drinks feature packaging that changes colors when cold and ready to drink. The Frost Collection from Nutrabolt, owner of preworkout brand C4, features what the company calls "a first-of ...

The Auburn Tigers and star forward Johni Broome are entering the land of giants when it comes to college basketball branding.

As part of C4 Energy's "Bracket Breakers," Booker is one of 128 college basketball stars to ink a deal with the energy drink company. Booker is headlining the campaign with No. 4 UCLA's Lauren ...

"We're excited to welcome C4 Energy as The Official Energy Drink of the New York Knicks," said Jamaal Lesane, Chief Operation Officer, MSG Sports. "Their status as one of the fastest-growing ...