In a statement, Jacob Aarup-Andersen, CEO of the Carlsberg Group, expressed anticipation at the partnership. “International football competitions offer something special: they bring together an ...

Carlsberg returns as UEFA national team football competitions global sponsor.

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

A standout feature is a striking snake motif – with Carlsberg’s iconic hop leaf masterfully reimagined as its head – gracefully weaving its way through a vibrant tapestry of blooming peonies ...

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