A brief, catchy slogan can be placed in advertisements ... high quality is a given and is no longer an important marketing variable. An effective slogan should be brief. Short or long, a slogan ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

The vehicle in the ad in question didn't begin the trend that started years before by a "tippy" competitor, but was one of the more interesting selections in the bunch. Answer at the link.

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