The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

After winning a WARC in 2023 for Coca-Cola’s Meals campaign, this year we introduced to you Hey AI! – the world’s first agentic AI for advertising, designed to hyper-target audiences at the moments of ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a ... This advert was cheaper and much quicker to make than historical regular ads, Quincey revealed. But while gen AI brings huge ...

Coca-Cola itself, for example, used AI in 2024 to make a holiday ad that was customized across 12 different U.S. geographies. Frankly, it’s tough to imagine many young people going through the ...

AI-powered entertainment studio and management firm GRAiL has been launched by ad exec/filmmaker Davide Bianca and ...

On this day, he discussed with Shantanu Narayen, CEO of Adobe, how AI is changing advertising and marketing strategies. Quincy said, "While Coca-Cola has led the global market, continuous ...