With Moore and Nast's versions of Santa already well-known, Sundblom's similar take -- with extra cheer requested by Coca-Cola -- soon made the drink part of Christmas. Coke had come a long way ...

EDITOR'S NOTE: Organizers are extending the Coca-Cola's Classic Christmas at OKC's Remington Park by adding six additional dates. The attraction now will be open at 5:30 p.m. Dec. 30 and Jan. 1-5.

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The specific challenge for Coca-Cola was to continue to drive relevance by delivering a deep consumer engagement event and an experience at Christmas time. The Coca-Cola Christmas Truck ...

which was always built around the landscape of a snowy Christmas, completely different from what happens in the region. The main objective was to improve brand health by changing this perception and ...

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