News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Creative Bloq on MSN4d
Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
Campaign Brief Asia5d
Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation
Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see ...
The Atlanta Journal-Constitution8d
‘Sweet and Deadly’ chronicles how Coke spread disinformation for profit
Any drive through Atlanta shows the benefits of Coca-Cola philanthropy, from the Woodruff Arts Center to most of Emory University. Even the land that is now home to both the Centers for Disease ...
More About Advertising7d
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...
Coca-Cola relaunches Share a Coke campaign
Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...