News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Irish Star on MSN6mon
Coca Cola fans are only just realising what the 'hidden message' is in its logo
when the Arden Square logo made its debut - "presented in a red box, with [Robinson's] Coca Cola script underlined with a ...
Hosted on MSN11mon
Er, what just happened to the Coca-Cola logo?
Coca-Cola has been breaking all the rules of logo design recently. First it was embracing hand-drawn Coca-Cola logo variations around the world in the fund free-for-all that is its heart-warmingly ...
Printweek12d
Coca-Cola revives ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...
Fast Company21d
Coca-Cola brings back ‘Share a Coke’ for Gen Z
When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with ... for Fast Company’s Innovation by Design Awards is TODAY, Friday, April ...
Business Insider India9y
7 strategies Coca-Cola used to become one of the world's most recognizable brands
Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...