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Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Creative Bloq on MSN1d
Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
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Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Of its social media platforms, Coca-Cola only posted the advertisement on its YouTube channel. The more than 1,300 comments on the video largely display aversion. The top comments read ...
Warc4y
Coca-Cola cuts ad budgets by a third, spends less than PepsiCo
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.